Business coaching with a twist—leadership, strategy, and just a touch of human design.
I’m a business and leadership coach for entrepreneurs and changemakers who feel stuck and want to move forward with clarity, confidence, and purpose. I blend strategic coaching with intuitive systems like human design and astrology—just enough to spark insight and alignment without the overwhelm.
After years of working with leaders and founders, I saw a pattern: brilliant people stuck in cycles of burnout, indecision, or self-doubt. I started exploring deeper tools for self-awareness and discovered how powerful it is to combine strategy with soul. That’s when everything shifted—for me and my clients.
Today, I help entrepreneurs and leaders unlock their potential, lead with authenticity, and build businesses that feel aligned and impactful. My coaching integrates conscious leadership, mindset work, and just the right dose of energetic insight to help you move forward—on your terms.
Here’s how we can work together:
I offer three ways to support your growth as a conscious, confident leader
Leadership by Design
A personalized 1:1 coaching experience that blends strategic clarity with intuitive insight.
The Aligned Strategy Intensive
A half-day deep dive to help you clarify your vision, align your strategy, and walk away with a focused action plan.
Strategy Lab
A group experience for leaders who want community, coaching, and strategic support in a high-touch container.
Lead with Clarity, Confidence, and Purpose
I’ve supported entrepreneurs, creatives, and business leaders—from startup founders to seasoned executives—in aligning their strategy with who they truly are and leading with impact.
If you’ve ever felt stuck in overthinking, overwhelmed by decision fatigue, or unsure how to lead in a way that feels authentic and effective, you’re in the right place.
Through my personalized coaching, intuitive frameworks, and strategic guidance, you’ll learn how to lead with confidence, make aligned decisions, and build a business that reflects your values—no matter where you’re starting from.
“Bettina is a gifted coach who helped me when I was struggling with a major career transition. Her insightful questions helped me gain more clarity on the situation, and she pushed me to identify what was most important to me. She brings a wonderful blend of energy, compassion, and straightforwardness to her relationships, and as a result, quickly becomes someone you can trust.”
— David L. Los Angeles, CA
“Coaching with Bettina changed my life. When we met I was stuck, overwhelmed and my business was falling apart. In less than 5 months of working together I turned my business around, brought in more revenue than ever before and finally feel like I am living in to my soul’s purpose. The depth and power of her skill as a coach is unbelievable. She goes where most coaches don’t so you can get to the root of your challenges and make changes that last a lifetime. If you are thinking about hiring her - do it. It WILL change your life forever.”
— Mei Lin Z. Palo Alto, CA
“Bettina's coaching is life altering. She has moved me past deeply ingrained blocks regarding me being “seen” in the world and her coaching propelled my view of what’s possible. It is beyond inspiring and invigorating. I am a different person and am so grateful for the opportunities that are unfolding for me, my business and my relationships.”
Sabrina J. San Francisco, CA
Ready to dive in?
A Little More About Me
I believe business is personal —and so is leadership. When we work together, you’re not just getting strategy and insight, you’re getting someone who truly sees you.
Travel Lights Me Up
Exploring new places helps me reset, gain perspective, and come back to my work with fresh energy. My favorite destinations so far: Spain, Shanghai, and Cabos.
I’m Endlessly Curious
I love diving into the inner workings of leadership, energy, and strategy—because growth is what keeps this work alive.
I’m Inspired by Human Design and Astrology
They help me understand how we’re wired to lead, make decisions, and show up authentically in our work.
What Inspires My Approach to Leadership
I believe that leadership should feel like alignment—not pressure. I’m driven by the idea that when you lead from your values, trust your intuition, and build with intention, your business becomes a reflection of your deepest truth.
My work exists to help purpose-driven entrepreneurs and leaders reconnect with their vision, make confident decisions, and create businesses that feel as good on the inside as they look on the outside.